Equine Exceed understands your horse

Equine Exceed Supplements are made from high quality fully traceable natural ingredients combined to provide a range of formulas for your horse’s health and wellbeing.

Our supplement range adheres to FEI guidelines making them competition safe for all levels of competing across all disciplines. Manufactured in the UK all of our ingredients are tested and quality assurance of each ingredient is controlled and regulated.

We pride ourselves on our customer service, being on hand to help you make the right choice for your horse and offering continued support throughout your journey with us.

With a catalogue of riders and producers using our products to the very top of their discipline, Equine Exceed is the first choice for many equestrians at every level of every discipline.

Years of experience!

Debbi - Equine Exceed


Company Director

Debbie has been involved in the equestrian industry for over 40 years. Debbie has over 15 years’ experience in the equine supplement business with her passion stemming from her experience in the racing industry.  Having bred, owned and been involved with racehorses and trainers over the years, the health and optimum performance of horses is the driving force behind Equine Exceed. Debbie still enjoys riding her ex-racehorse, following racing and getting involved in all things equestrian.

Liddy Equine Exceed



After studying and qualifying at Agricultural College, Liddy went on to work in the equine industry for over 25 years in many disciplines including Dressage, Show Jumping, Showing, Eventing, Hunting and Polo.  As well as the horse’s day-to-day care and competition prep work it also involved backing, producing, competing and rehabilitating horses for clients.  Liddy also ran her own livery yard for many years before making the move into a ‘horsey office job’ due to the demands of family life!  Her horse Donovan is a 17 year old warm blood that she bought through her trainer from Germany as a 3 year old.  They successfully competed BD for many years and now he is now enjoying a well-earned quieter life. 

Julie Dillon - Equine Exceed



Julie has a lifelong love of horses having come up through Pony Club before working with horses in the UK, Italy and Switzerland in various disciplines including stud work, racing and showjumping.  She then worked in the business world for large IT and Pharmaceutical companies, for an Equine Supplement company and joins us from a Laboratory specialising in analysis.   Julie now enjoys hacking and riding club activities with her WB x mare, and still has a keen interest in following flat and NH racing.




Jerry has formulated our existing product range and has worked in the Pharmaceutical, Veterinary and Animal Health Business Internationally for over 44 years. His equine experience was gained by working in Kentucky in the USA, Dubai and Qatar where he was engaged with work for the Sheikhs as well as other Middle East countries, and the Far East, including Hong Kong, Macau, Japan and Australia. Jerry also held a senior management position for a UK company who manufactured and supplied licensed equine products and had Global responsibility for 40 countries which he supplied products too. This  exposed him to Stables, Stud Farms Racing Tracks and Equine  Distributors all around the world from the USA through Europe and the Middle and Far East to New Zealand.