Equine Exceed understands your horse

Equine Exceed Supplements are made from high quality fully traceable natural ingredients combined to provide a range of formulas for your horse’s health and wellbeing.

Our supplement range adheres to FEI guidelines making them competition safe for all levels of competing across all disciplines. Manufactured in the UK all of our ingredients are tested and quality assurance of each ingredient is controlled and regulated.

We pride ourselves on our customer service, being on hand to help you make the right choice for your horse and offering continued support throughout your journey with us.

With a catalogue of riders and producers using our products to the very top of their discipline, Equine Exceed is the first choice for many equestrians at every level of every discipline.

Years of experience!

Zoe Woods - Equine Exceed Ltd


Operations Manager

Has worked for Global Corporate companies for 25 years in various EMEA Business Operations and Project Management roles.  She also took 2 years out of the corporate world to achieve a dream of working with horses and managed a family owned yard of six Show Jumpers and Show Ponies.  This was followed by a short career break to look after her young twins after which she decided a move into the small business world would achieve a more balance way of life.  She was offered the position of Operations Director in 2015 for an equine supplement company and increased the business turnover by 85% in three years. Zoe started riding at the age of 6 and has owned and ridden horses ever since.  Currently bringing on a young TB x Cob with the aim to event BE next year.

Liddy Equine Exceed



After studying and qualifying at Agricultural College, Liddy went on to work in the equine industry for over 25 years in many disciplines including Dressage, Show Jumping, Showing, Eventing, Hunting and Polo.  As well as the horse’s day-to-day care and competition prep work it also involved backing, producing, competing and rehabilitating horses for clients.  Liddy also ran her own livery yard for many years before making the move into a ‘horsey office job’ due to the demands of family life!  Her horse Donovan is a 17 year old warm blood that she bought through her trainer from Germany as a 3 year old.  They successfully competed BD for many years and now he is now enjoying a well-earned quieter life. 




Jerry has formulated our existing product range and has worked in the Pharmaceutical, Veterinary and Animal Health Business Internationally for over 44 years. His equine experience was gained by working in Kentucky in the USA, Dubai and Qatar where he was engaged with work for the Sheikhs as well as other Middle East countries, and the Far East, including Hong Kong, Macau, Japan and Australia. Jerry also held a senior management position for a UK company who manufactured and supplied licensed equine products and had Global responsibility for 40 countries which he supplied products too. This  exposed him to Stables, Stud Farms Racing Tracks and Equine  Distributors all around the world from the USA through Europe and the Middle and Far East to New Zealand.