Last updated: 6 August 2026
Our Commitment to Your Privacy
At Equine Exceed, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we keep it secure, and the choices you have regarding your personal data.
By using our website or purchasing from us, you agree to the terms of this Privacy Policy.
Who We Are
Equine Exceed Ltd is registered in England and Wales (Company No. 12058746).
Food Registration Number: GB130E 52413
Registered Office:
Unit 11–12 Moor Place Farm Estate
Plough Lane
Bramshill
Hook
Hampshire
RG27 0RF
Website: www.equinexceed.com
Email: sales@equinexceed.com
What Information We Collect
Depending on how you interact with us, we may collect:
Personal Information
- Name
- Billing and delivery address
- Email address
- Telephone number
Order Information
- Products purchased
- Order history
- Payment confirmation
- Delivery details
Please note: we never see or store your full payment card details.
Information About Your Horse or Dog
If you ask us for nutritional advice, we may collect information such as:
- Name
- Age
- Breed
- Weight
- Height
- Sex
- Activity level
- Feeding routine
- Medical or behavioural information that you choose to share
- Other information relevant to helping us provide nutritional guidance
Providing this information is entirely optional.
Website Information
When you visit our website we may automatically collect information such as:
- IP address
- Browser type
- Device information
- Pages viewed
- Time spent on our website
This helps us improve our website and customer experience.
How We Collect Your Information
We collect information when you:
- Place an order
- Contact us by email, phone or social media
- Subscribe to our newsletter
- Leave a review
- Enter a competition or giveaway
- Complete a contact form
- Request nutritional advice
- Browse our website
How We Use Your Information
We use your information to:
- Process and deliver your orders
- Provide customer support
- Respond to enquiries
- Offer nutritional guidance
- Manage your account
- Improve our products and services
- Detect fraud
- Comply with legal obligations
With your permission, we may also:
- Send newsletters
- Tell you about new products
- Share exclusive offers
- Send educational content
- Invite you to competitions or events
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us.
Reviews, Testimonials & Customer Photos
If you choose to leave a review, submit a testimonial or share photographs or videos with Equine Exceed (including via social media), you agree that we may use this content for marketing and promotional purposes.
This may include use on:
- Our website
- Social media channels
- Email newsletters
- Printed marketing materials
- Advertisements
Where appropriate, we may display your first name and your horse’s or dog’s name. We will never publish your personal contact details.
If you would like us to stop using your review or content in future marketing, please contact us and we will make reasonable efforts to remove it from future publications.
Cookies
Like most websites, we use cookies to improve your browsing experience.
Cookies help us:
- Remember your preferences
- Understand how visitors use our website
- Improve website performance
- Measure the effectiveness of our marketing
You can manage or disable cookies at any time through your web browser settings. For more detail, see our Cookie Policy.
Who We Share Your Information With
We only share your information where necessary to operate our business. This may include:
- Payment providers
- Delivery companies
- Email marketing providers
- Website hosting providers
- Analytics providers
- Professional advisers where required by law
We never sell personal information.
Payment Providers
Payments are processed securely through trusted payment providers. Equine Exceed does not store your full debit or credit card details.
Marketing
We will only send marketing communications where:
- You have subscribed to receive them;
- You have purchased from Equine Exceed Ltd and the law allows us to contact you about similar products; or
- You have entered a competition or requested information from us.
You can unsubscribe at any time.
How Long We Keep Your Information
We only keep your personal information for as long as necessary to:
- Fulfil your orders
- Provide customer support
- Meet legal and accounting requirements
- Resolve disputes
- Improve our services
When your information is no longer required, it is securely deleted.
Keeping Your Information Safe
We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss or misuse. Although no online system can ever be completely secure, we continually work to keep your information protected.
Your Rights
Under UK data protection law, you have the right to:
- Request a copy of your personal information
- Ask us to correct inaccurate information
- Ask us to delete your personal information (where applicable)
- Restrict or object to certain processing
- Withdraw your consent to marketing at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
You can learn more about your rights at www.ico.org.uk.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to read their own privacy policies.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements. The latest version will always be available on our website.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Equine Exceed Ltd
Email: sales@equinexceed.com
Phone: 01184 676715
Website: www.equinexceed.com