Last updated: 6 August 2026

At Equine Exceed, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we keep it secure, and the choices you have regarding your personal data.

By using our website or purchasing from us, you agree to the terms of this Privacy Policy.

Equine Exceed Ltd is registered in England and Wales (Company No. 12058746).
Food Registration Number: GB130E 52413

Registered Office:
Unit 11–12 Moor Place Farm Estate
Plough Lane
Bramshill
Hook
Hampshire
RG27 0RF

Website: www.equinexceed.com
Email: sales@equinexceed.com

Depending on how you interact with us, we may collect:

Personal Information

• Name
• Billing and delivery address
• Email address
• Telephone number

Order Information

• Products purchased
• Order history
• Payment confirmation
• Delivery details

Please note: we never see or store your full payment card details.

Information About Your Horse or Dog

If you ask us for nutritional advice, we may collect information such as:

• Name
• Age
• Breed
• Weight
• Height
• Sex
• Activity level
• Feeding routine
• Medical or behavioural information that you choose to share
• Other information relevant to helping us provide nutritional guidance

Providing this information is entirely optional.

Website Information

When you visit our website we may automatically collect information such as:

• IP address
• Browser type
• Device information
• Pages viewed
• Time spent on our website

This helps us improve our website and customer experience.

We collect information when you:

• Place an order
• Contact us by email, phone or social media
• Subscribe to our newsletter
• Leave a review
• Enter a competition or giveaway
• Complete a contact form
• Request nutritional advice
• Browse our website

We use your information to:

• Process and deliver your orders
• Provide customer support
• Respond to enquiries
• Offer nutritional guidance
• Manage your account
• Improve our products and services
• Detect fraud
• Comply with legal obligations

With your permission, we may also:

• Send newsletters
• Tell you about new products
• Share exclusive offers
• Send educational content
• Invite you to competitions or events

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link or contacting us.

If you choose to leave a review, submit a testimonial or share photographs or videos with Equine Exceed (including via social media), you agree that we may use this content for marketing and promotional purposes.

This may include use on:

• Our website
• Social media channels
• Email newsletters
• Printed marketing materials
• Advertisements

Where appropriate, we may display your first name and your horse’s or dog’s name. We will never publish your personal contact details.

If you would like us to stop using your review or content in future marketing, please contact us and we will make reasonable efforts to remove it from future publications.

Like most websites, we use cookies to improve your browsing experience.

Cookies help us:

• Remember your preferences
• Understand how visitors use our website
• Improve website performance
• Measure the effectiveness of our marketing

You can manage or disable cookies at any time through your web browser settings. For more detail, see our Cookie Policy.

We only share your information where necessary to operate our business. This may include:

• Payment providers
• Delivery companies
• Email marketing providers
• Website hosting providers
• Analytics providers
• Professional advisers where required by law

We never sell personal information.

Payments are processed securely through trusted payment providers. Equine Exceed does not store your full debit or credit card details.

We will only send marketing communications where:

• You have subscribed to receive them;
• You have purchased from Equine Exceed Ltd and the law allows us to contact you about similar products; or
• You have entered a competition or requested information from us.

You can unsubscribe at any time.

We only keep your personal information for as long as necessary to:

• Fulfil your orders
• Provide customer support
• Meet legal and accounting requirements
• Resolve disputes
• Improve our services

When your information is no longer required, it is securely deleted.

We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss or misuse. Although no online system can ever be completely secure, we continually work to keep your information protected.

Under UK data protection law, you have the right to:

• Request a copy of your personal information
• Ask us to correct inaccurate information
• Ask us to delete your personal information (where applicable)
• Restrict or object to certain processing
• Withdraw your consent to marketing at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

You can learn more about your rights at www.ico.org.uk.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to read their own privacy policies.

We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements. The latest version will always be available on our website.

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Equine Exceed Ltd
Email: sales@equinexceed.com
Phone: 01184 676715
Website: www.equinexceed.com